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Distribution model

What Is A Distribution Model And It’s Types

What is a Distribution Model?


The process by which product transports from the producer to the retail outlet where consumers purchase it. However, in some marketplaces, this is a very complex channel that includes dealers, wholesalers, jobbers, and brokers.

What is Product Distribution?


The term “circulation” alludes to the method involved with making an item accessible for buy by spreading it in the business. Transportation, bundling, and conveyance are completely involved. The significance of appropriation to an organization’s deals can’t be overstated.

A wholesaler is somebody who purchases products, stores them, and afterward exchanges them through an appropriation channel. They work for an organization rather than addressing themselves, in the middle of providers and retailers or clients. Ordinarily, merchants work with customers and providers to build up working partnerships.

The right merchant will expand an organization’s item market infiltration, Also, it will give an upper hand as far as speed and quality.

Know your Product Distribution Channel


The development of business between a maker and a client is a conveyance channel. It is the course taken by an exchange. Merchants go about as brokers, conveying and putting away products for makers to offer to retailers. Besides, these organizations can be direct or progressively complicated.

There are two kinds of channels: immediate and aberrant. In an immediate channel, the provider speaks with the client straightforwardly. An aberrant channel, then again, includes the utilization of agents in the business cycle. The development among makers and buyers has four stages.

Channels of Distribution


Level Zero


The simplest distribution channel is the zero-level distribution channel. There is no intermediary between these channels. It entails a direct sales between the manufacturer and the customer without using the middleman.

Level One


In a level one channel, there is only one intermediary between the manufacturer and the user. A retailer, for example, is a link between a manufacturer and a customer.

Level Two


Partner the number with the quantity of middle people while talking regarding levels. A level two-channel, in this case, includes two intermediaries between the manufacturer and the user. For example, a wholesaler selling to a manufacturer, who then sells to the customer.

Level Three


This is the place where a realtor or intermediary can help. Specialists address organizations and fundamentally haggle with wholesalers. Wholesalers then, at that point, offer to vendors, who then, at that point, offer to clients.

Distribution model and its types

The Three Types of Distribution


The type of product marketed determines the distribution strategy. The trick is to figure out what kind of delivery you’ll need to meet your growth targets. There are three distribution strategies that detail how producers choose how to distribute their products in the market.

The three types of distribution are:

  • Intensive
  • Selective
  • Exclusive

1. Intensive Distribution


There ought to be whatever number outlets as could be allowed. Escalated dispersion’s point is to reach however much of the market as could be expected.

2. Selective Distribution


Pick directs specifically regions. This is habitually subject to the attack of an item inside a shop. This empowers retailers to pick a value point that is customized to a specific market of buyers, bringing about a more customized shopping experience. In any case, the quantity of areas in a given district is restricted by specific dispersion.

3. Exclusive Distribution


There are only a couple of sources. This can go from selective premium names to restricted release assortments accessible just in explicit areas or stores. This procedure supports the conservation of a brand’s name and item selectiveness. Very good quality architects like Chanel, just as vehicle firms like Ferrari, are instances of organizations that training select conveyance.

Different Roles Played by Different Individuals in the Distribution Process


If more customers are introduced to the mix, the distribution chain can become confusing. Distributors, wholesalers, dealers, and brokers are also involved in the distribution process as intermediaries. It’s critical to understand the main differences among those involved in the distribution process.



A distributer who takes on extra obligations refers to merchant. They energetically market products for the makers as well as satisfying retailer orders. Merchants accomplish more than filling in as a mediator among retailers and producers, dealing with requests and returns just as filling in as a salesperson. They direct statistical surveying, Also, they are consistently keeping watch for better approaches to further develop deals proficiency.

A merchant centers around a particular market and area, permitting them to foster great associations with makers. Additionally, wholesalers are straightforwardly answerable for guaranteeing the things take off store racks. They can offer to grocery stores and different organizations, or they can sell straightforwardly to clients and businesses.



A wholesaler fills supplier orders by reselling products to distributors in large quantities. Wholesalers usually buy in bulk from producers or suppliers, which reduces the price. This benefits wholesalers because they can market smaller packages to consumers, resulting in higher prices. Wholesalers, unlike distributors, are only concerned with the storage and delivery of goods. However, in certain situations, you must go through a wholesaler to reach a distributor.



Retailers are establishments where customers can buy goods. This is your neighborhood supermarket or the Walmart across the street. They can sell in physical stores as well as via online outlets. Distributors and wholesalers supply goods to retailers.

Agents and Brokers

Make space for the officers. They are in charge of the distribution logistics. However contracts, promotions, and putting together specialized shipments are all handled by agents. Customer relationship management is a part of their work. They take care of goods on behalf of distributors during the delivery process. They act as a sales representative for the manufacturer.

The Difference Between Direct and Indirect Distribution Channels


However the manufacturer or service provider can communicate directly with the end-user via direct distribution channels. Hence a direct-distribution channel will be used by a business that makes clothes and sells them directly to consumers through an e-commerce website. If, on the other hand, the same organization sold its goods through a network of wholesalers and retailers, it would be using an indirect distribution channel.



However your choice of distribution channel would have an impact on your pricing, goods, and relationships with your intermediaries and customers. Make sure you take your time as well as plan out your strategy ahead of time. Just delegate when you are certain that a third party can do a better job at a lower cost in the long run.

Myanmar Golden Heart distributors help in increasing your company’s product market penetration and can provide a competitive advantage in terms of speed and quality.

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