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What is a Business Model with Types and Examples

A well designed business model—a strategic framework that describes how a firm develops, delivers, and captures value in the market—lies at the heart of every prosperous enterprise. Both existing businesses and prospective entrepreneurs can benefit from understanding various business model types and their real-world applications. In this blog, we’ll examine the idea of business models, look at some of its variations, and highlight some real-world implementations.

What is a business model ?

planning business model
The strategy a firm uses to turn a profit is referred to as its business model. It lists any estimated costs as well as the goods or services the company intends to sell, as well as its chosen target clientele. Both new and established firms need strong business models. They aid young, emerging businesses in luring capital, hiring talent, and inspiring management and personnel.
Established companies must continuously alter their business models if they are to stay abreast of emerging trends and problems. Business models also assist workers in understanding the future of an organisation they might want to work for and investors in evaluating firms that interest them.

Understanding Business Models

A business model is a comprehensive strategy for running a company profitably in a particular industry. The value proposition is a key part of the company model. This is an explanation of the products or services a business provides and the reasons why customers or clients would find them appealing. Ideally, this description will set the product or service apart from those of its rivals.

The business model of a new venture should also include expected launch costs and finance sources, the target market for the venture, a competitive analysis, marketing plans, and income and expense predictions. The strategy may also outline chances for collaboration between the company and other well-established businesses. 

For instance, the business plan for an advertising firm may list advantages of a referral programme to and from a printing firm.

Businesses that are successful have business models that enable them to satisfy customer requirements at a cost that is both competitive and sustainable. Many companies periodically update their business models throughout time to reflect shifting market conditions and competitive dynamics.

Discovering the precise method of a company’s revenue generation is important for investors when assessing it as a potential investment. This entails investigating the business model of the organisation. Admittedly, the business model could not provide you with all of the information on a company’s possibilities. However, an investor who is familiar with the business concept may interpret the financial information more clearly.

Types of Business Models

business infographic

E-commerce Model

Using the e-commerce model, transactions are made online. Through a
digital platform, companies offer goods or services directly to customers.
Alibaba, Amazon, and eBay are a few examples.

Model of Subscription

Customers can obtain a good or service through a subscription by paying a
regular charge. A consistent and reliable revenue source is frequently
offered by this arrangement. Netflix, Spotify, and Adobe Creative Cloud
are a few examples.

Marketplace Model

Using a platform, the marketplace model links customers and vendors. In
exchange for facilitating their transactions, the corporation receives a
commission or charge from each one. Uber, Etsy, and Airbnb are a few

Freemium Model

The freemium model encourages consumers to upgrade to a premium, paid
version with more features or functionality by providing a basic version
of a good or service for free. Dropbox, LinkedIn, and MailChimp are a few

On-Demand Model

When consumers need items or services, they may get them right away
thanks to the on-demand model. Businesses use technology to distribute
goods quickly and conveniently. Uber, DoorDash, and Instacart are a few

Franchise Model

The franchise model entails offering people or companies the authority to
run their operations under a well-known brand and business model. In
return for assistance and brand affiliation, the franchisor is compensated
with fees or royalties. McDonald’s, Subway, and UPS Store are a few

Direct Sales Model

In the direct sales model, there are no middlemen and clients are sold
goods or services directly through conversations or house parties.
Tupperware, Avon, and Amway are a few examples.

Advertising Model

The advertising model provides clients with free goods or services while
making money via advertising. Companies collect user data and show
relevant adverts. Examples include Facebook, Instagram, and Google

Razor and Blade Model

In the razor and blade model, a core product (the “razor”) is sold for
less money but supplementary goods or services (the “blades”) continue to
bring in money over time. Ink cartridges for printers, gaming consoles
(games), and Gillette razors are a few examples.

Manufacturer Model

In the manufacturer model, actual goods are created, manufactured, and
sold directly to distributors or retailers. Companies add value by
producing and distributing goods effectively. Apple, Nike, and Toyota come
to mind as examples.


These are but a few illustrations of several business models; in practice, many businesses blend components from other models or develop hybrid models to meet their particular needs. The industry, target market, value proposition, and income streams that fit a company’s objectives and resources all influence the choice of business model.
Any successful company endeavour is built on a solid business plan. Entrepreneurs and company executives may acquire inspiration and ideas to build their own success strategies by comprehending the many sorts of business models and looking at real-world examples. To choose the best business model, keep in mind that it is important to carefully analyse market dynamics, client preferences, and strategic alignment. So, release your entrepreneurial spirit, create a sound business plan, and set off on a path to creating a successful and long-lasting company.

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