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Marketing Agricultural Commodities_ Marketing The Fundamental Need 1.1

Food Produced In India

Indian food Industry

India’s culinary heritage is ever-evolving. The acceptance of packaged and ready-to-eat food products is growing among the urban middle class. However, this is a result of urbanization, rising incomes, more working women, and the increase of fast food outlets. Therefore, the demand for specialty and high-value foods that are ready to serve or prepare has risen.

India is the world’s second-largest food producer. So, India is a major producer of many agricultural products. Hence, it has the ability to cultivate a wide range of agricultural raw materials. The food processing industry needs these. All thanks to its different agricultural climatic conditions. Spices, spice oils, essential oils, condiments, and fruit pulps are all produced in large quantities in India.

Small and medium local players get a competitive advantage because of the various food preferences and culinary practices. By lowering commodity prices, some Indian food-processing firms have increased their market share. Imports of processed foods and other products are more expensive due to high import duties.

In the next ten years, India’s total food production is expected to double. Hence, it will create opportunities for major investments in food processing. Opportunities will arise particularly in canning, dairy handling, special handling, packaging, frozen food/refrigeration, and thermal processing. However, most segments of the industry have experienced rapid growth. In terms of output, consumption, export, and growth prospects, India’s food processing sector is one of the largest.

Fruit and vegetable production, fishing, milk processing, meat and poultry processing, convenience foods, alcoholic drinks and soft drinks, and grain processing are all important sub-sectors in the food processing industry. The government has also made encouraging commercialization and value addition to agricultural produce a top priority. Also, it will help in reducing post-harvest waste, create jobs, and boost export growth.

Agriculture in India

Agriculture in India supports the majority of the population. Therefore, one must never underestimate it.

Agricultural production has increased, however, even after its contribution to GDP has decreased to less than 20%. This has enabled us to become self-sufficient. Also, it changes us to a net exporter of agricultural products.

Maximum food grain production in the country will hit a new high of 291.95 million tonnes in 2019-20, according to the second advance estimates. However, according to the Indian Council for Agricultural Research (ICAR), food grain demand will rise to 345 million tonnes by 2030.

India’s growing population will lead to increase in variety and demand for quantity, quality, and nutritious food. Also, there will be in rise average income, and globalization impact. As a result, the demand to produce more quantity, variety, and quality of food will continue to grow as available cultivable land decreases.

India has broad areas of arable land, hence, divided into 15 agro-climatic zones by the Indian Council of Agricultural Research (ICAR). Therefore, it can support a wide range of crops and weather conditions. India is the world’s largest producer of milk, spices, pulses, tea, cashew, and jute. Also, it produces rice, wheat, oilseeds, fruits and vegetables, sugarcane, and cotton.

Despite this evidence, the average productivity of many Indian crops is very poor. The country’s population is estimated to become the world’s largest in the next decade. Therefore, feeding them will be a major concern. Farmers are also unable to make a decent living.

Marketing Agricultural Commodities_ Marketing The Fundamental Need 1.2

8 Characteristics of Indian Agriculture

Source of income: Agriculture is the main source of income in the country. It employs approximately 61 percent of the country’s total workforce.

It contributes 25% of the country’s income.

Monsoon reliance: Agriculture in India primarily relies on the monsoon. If the monsoon is good, the crops will produce more, but if the monsoon is bad, the crops will fail. Floods can cause damage to our crops at times. Agriculture is dependable on the monsoon because irrigation facilities are insufficient.

Labor-intensive agriculture: The growing population of the world puts stress on land ownership. As a result, the land resources break and become subdivided. Therefore, it makes land resources unprofitable. However, on such farms, there is no allowance of machinery and equipment.

Unemployment: Because of insufficient irrigation facilities and unpredictable rainfall, agriculture output is reduced. However, the farmers only find jobs for a few months of the year. Their job capability is not being fully utilized. Hence, there is underemployment in agriculture.

Limited holdings: Due to large-scale subdivision and breaking of holdings, the size of land holdings is very small. The land area kept in India was 2.3 hectares. However, it was 1993 hectares in Australia and 158 hectares in the U.s.

Traditional methods of production: In India, people use traditional agricultural methods and equipment. This is all because of people’s poverty and illiteracy. As a result of traditional technology, low production is there.

Low agricultural production

In India, agricultural production is poor. Wheat yields 27 quarts per hectare in India. France produces 71.2 quarts per hectare, while the United Kingdom produces 80 quarts per hectare. An agricultural laborer’s average annual production is 162 dollars in India, 973 dollars in Norway, and 2408 dollars in the United States.

The dominance of food crops: Food crops such as wheat, rice, and bajra account for 75% of the overall area. However, commercial crops account for 25%. Backward agriculture is caused by this trend.


By 2022, India will achieve the target of doubling farm income. An increase in investment in agricultural infrastructures, such as irrigation facilities, warehousing, and cold storage, will boost India’s agriculture sector in the coming years. In addition, the increasing use of genetically modified crops is expected to boost yields for Indian farmers. Due to the effort by scientists to obtain early maturing varieties of pulses and a rise in the minimum support price, India is expected to become self-sufficient in pulses in the coming years.

Myanmar Golden Heart is an Indian restaurant in Phnom Penh, Cambodia. It is famous for its authentic Indian food and the different varieties of Indian food it offers.

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